Watch Producer Dave Cobb in His Own Pickup Truck Commercial

Following in the tire tracks of Miranda Lambert and Chris Stapleton, producer Dave Cobb has secured his own Ram Truck commercial.

The spot features the song “The Way Home,” a tune by Rich Robinson that appears on the 2016 concept album Southern Family, which Dave conceived and produced.

“Dave Cobb likes his music honest, raw, grounded, with a little attitude—the same things he likes in his truck,” says Ram spokesman Sam Elliott in a voice-over during the commercial. “People like Dave Cobb are driving country music, and people driving country music drive the Ram 1500, the most fuel efficient full-sized pickup ever.”

Check out the commercial.